Episode 010: The Future of Consumer Engagement & Authenticity

About ten years ago, consumers began selling empty bottles of Pappy Van Winkle on Ebay that would eventually be used to defraud future enthusiasts. Authenticating rare and valuable bottles of wine and whiskey has long been an issue, but today a new company called proof-it has found a modern solution. Not only can it protect against fraud, its tags can instantly send any sort of media to any sort of smart phone—right there in the store. Proof-it founder and CEO Vince Anido joins this episode to talk about the future of consumer engagement in the wine & spirits industry.